Although I was a much bigger fan of Hellz Bellz back when I was a freshman and sophomore in college, I can't deny that Lanie still gets it right with the off-the-wall artwork for the logos. Love it!! That's what kept me spending almost $40 on a t-shirt (expensive for a broke college student!) hoping I could get at least a 15% off code from Karmaloop.
In the past few collections, it's changed from having all the crazy cool logos and brash sayings to creative cuts, almost no logos/sayings and warm and cool colors. Surprisingly, my style has changed in that direction too.
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